The film industry in one place - Articles, Reviews, trailers and hype!

Wednesday, 18 March 2015

Cinderella's sweeping entry to box-office ball marks next stage for Disney Princess brand

In this week’s instalment of our series tracking the global box office …


• Cinderella follows in Frozen and Maleficent’s footsteps


• American seniors market promises rejuvenating effect for Second Best Exotic Marigold Hotel


• Run All Night hints at termination of Liam Neeson’s action-man persona


Frozen’s stupendous $1.27bn worldwide take was bound to prompt an escalation for the Disney Princess brand – the one female-focused component of its bulging franchise slate – and Kenneth Branagh’s Cinderella adaptation is the next instalment. Close in style and tone to the 1950 animation (whose $85m US gross would be worth $824.2m today), it’s opened almost neck-and-neck ($67.9m) with Frozen ($67.4m) and Maleficent ($69.4m), though behind Alice in Wonderland ($116.1m). Perfectly sound, considering it lacks the star casting of the latter two – and surely a promise of a firm $200m+ US base for the film’s international run.


Continue reading...

Related Posts:

0 comments:

Post a Comment

Copyright © 2025 Cinenus | Powered by Blogger

Design by Anders Noren | Blogger Theme by NewBloggerThemes.com