Leave the real world behind. Even though it's barely a week into February, I'm impressed by the amount of high quality marketing material we've seen this year so far. While I must acknowledge that the marketing for Deadpool has been brilliant across the board, and this new poster for Allegiant is worth pointing out, the best poster art released this year so far is for Ben Wheatley's High-Rise. The film already premiered last year and played at a few festivals (read Jeremy's review or Amanda's review) but has yet to be given a US release date, even though it opens in the UK in a few months. These posters are promoting the UK release, which is perhaps the explanation behind why they're so unique. View both High-Rise posters in full below.
In addition to the original, tall teaser poster that also features a person mid-jump aside a building, this first poster below also has a person mid-jump. What I love about these designs is how simple but effectively attention-grabbing they are, using strong imagery from the film that doesn't ruin or oversell the film in any way. With some carefully placed subtle clues, they setup the bleakness of the story and concept of the film - about a high-rise building that sort of represents social class hierarchies, and how watching over that might drive a person so mad as to jump. Nice work on these posters, and I hope there's more of them on the way. I still can't wait to see this film sooner than later no matter what the reviews say. See the first teaser trailer.
Here's the one of the teaser posters for Ben Wheatley's High-Rise movie, available in full via IMPAwards:
And here's the next poster for Wheatley's High-Rise, found on Twitter. This one is also minimal yet striking:
For more updates on High-Rise, follow the film here: @HighRise_movie. Watch the first teaser trailer.
High-Rise is directed by British filmmaker Ben Wheatley (Down Terrace, Kill List, Sightseers, A Field in England), from legendary producer Jeremy Thomas (The Last Emperor, Sexy Beast, A Dangerous Method, 13 Assassins, Kon-Tiki, Only Lovers Left Alive), and written by Amy Jump (Kill List, A Field in England). It's based on J.G. Ballard's acclaimed 1975 novel of the same name: "When a class war erupts inside a luxurious apartment block, modern elevators become violent battlegrounds and cocktail parties degenerate into marauding attacks on 'enemy' floors." The film first premiered at the Cannes Film Festival, and also played London and Fantastic Fest last year. Magnolia Pictures will release sometime in 2016 here in the US.
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