The Marvel Studios brand has become synonymous with a number of things. Genuinely great superhero movies, the launching of the “shared universe” craze, massive opening weekends and 29-hour movie marathons that nearly drive people insane. But even though most of this is positive, there are some darker elements to Marvel Studios’ rise to prominence.
One very shameful tradition they have: Lazy movie posters.
These posters aren’t always badly photoshopped (though some are), but they have definitely found a boring formula with which they seem intent on continuing. For example, take the newly released poster for Marvel’s next cinematic exploit, Ant-Man.
The new poster, seen above, is fine I suppose. But there’s nothing particularly artistic about some Marvel marketing intern creating the exact same style poster as every other Marvel movie before it. I’d hate to imagine the poor executive who has all of these on his office wall. Never mind, scratch that. Said Marvel executive is probably the kind of dude who gave Joss Whedon a hard time while making Age of Ultron, so he deserves the movie poster collection equivalent of taupe walls.
Let’s take a look back at some of the other posters in the Marvel Cinematic Universe to illustrate this shameful tradition. Is Marvel trying to mess with us at this point, or are they really not that clever? They were almost clever with their tiny Ant-Man billboards, but now this has us back in familiar territory. I suppose it doesn’t matter, as everyone and their brother is going to see these movies regardless of the poster, but it doesn’t make it right.
Iron Man
Iron Man 2
Iron Man 3
Captain America: The First Avenger
Captain America: The Winter Soldier
Guardians of the Galaxy
The Avengers
Avengers: Age of Ultron
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