In this week’s instalment of our series tracking the global box office …
- Strong domestic start for Home, the first 3D animation with a black protagonist
- Will Ferrell and Kevin Hart successfully pool followings with Get Hard
- Insurgent breaks into pantheon of hits with female action heroes
Home is aptly named. $52.1m is a better-than-expected US opening number for DreamWorks Animation’s (DWA) sole film of 2015 – the division’s third highest for a film not part of an existing franchise, behind Kung Fu Panda ($60.2m) and Monsters vs Aliens ($59.3m), and with Pixar’s record for non-franchise animation, for The Incredibles ($70.4m), just over the rise. Tim Johnson’s buddy film – with Rihanna voicing the first black protagonist in a 3D animation, a young girl in search of her mother in the wake of a cuddly alien invasion – caters specifically for minority demographic segments, while being DayGlo and grabby-looking enough to have wide appeal. And wide appeal is what under-pressure DWA needs, given the recent attention on its stock price after the company’s difficulties, since 2012, with breaking into the $600m+ big league (apart from last year’s How to Train Your Dragon 2).
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