Scathing reviews of the new Vince Vaughn comedy Unfinished Business are being offset by a nifty marketing idea. But do the studios’ clever stunts and viral campaigns really work?
Heading to the cinema this weekend? Off to see Neill Blomkamp’s sci-fi adventure Chappie? Or perhaps Julianne Moore’s Oscar-winning performance in Still Alice? OK, well how about Unfinished Business, the Vince Vaughn-Tom Wilkinson comedy you didn’t even know was coming out? Yeah ... thought not.
The film, which has been called “misbegotten” by Variety and “woefully familiar” by the Hollywood Reporter, stars Vaughn as a sales exec who encounters mayhem while on a business trip to Europe. Given his recent track record (flops including Delivery Man, The Watch and The Internship), it’s unlikely to set the box office alight, and analysts predict an underwhelming $6m opening stateside.
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