John Malkovich Made a Movie with Robert Rodriguez We'll Never See

Say what? Our friends at io9 have written about a movie called 100 Years that stars John Malkovich and Shuya Chang, directed by Robert Rodriguez, set in the future. Yes this is actually one giant marketing gimmick to promote a liquor called Louis XIII Cognac, an ultra-luxury liquor that is aged 100 years. The idea is that the film has been made, but is going into the cognac vaults for 100 years, and will be stored there not to be shown until 2115. There are teasers and a featurette available (below) but apparently none of these have anything to do with the actual movie. Yeah. Instead, no one alive now will probably ever see what they actually make (really?), but someone will one day. Supposedly. Or maybe we're just supposed to imagine it.

Here's the pitch: "Louis XIII is a true testament to the mastery of time and we sought to create a proactive piece of art that explores the dynamic relationship of the past, present and future," said global executive director of Louis XIII, Ludovic du Plessis, in a news release. To build up buzz, they are sending out "metal movie tickets to about 1,000 influential people inviting them to invite their descendants to a screening exactly one century from today". The teasers are kind of tiny short films set in three different visions of the future. Likely this is what they really mean by the "movie" that was made, as this is all there will be for us.

Director Robert Rodriguez and writer/actor John Malkovich have collaborated with the help of Louis XIII Cognac to make a movie that no one will see for 100 years. Literally. The video descriptions say that these "teasers that have nothing to do with the movie itself." Here is the full explanation from Malkovich about the teasers on io9 - "There were several options when the project was first presented of what [the future] would be: An incredibly high tech, beyond computerized version of the world, a post-Chernoybl, back to nature, semi-collapsed civilization and then there was a retro future which was how the future was imagined in science fiction of the 1940s or 50s." However, the actual film itself is something else entirely different and none of that footage has been shown or will be shown until November 2115. At least that's what they claim.

This is probably just a big marketing joke that we're all falling for, but it's fun, so let's say cheers to that. Or maybe there is actually a movie sitting in the Louis XIII vaults waiting to be seen one day. Unfortunately, we'll never find out. I give them props for setting up something that caught the attention of so many of us. Maybe Malkovich spoiled it all when he talked about the future they envisioned for the movie in the vaults: "Some of it was strangely accurate, oddly enough, but of course the vast majority of it was unimaginable. And I think that’s what the future is to most of us." Indeed. For more details about this project, head to io9.