Disney’s live action remake is a pre-Easter hit but audiences are cold on Julianne Moore’s non-fairytale witchery Seventh Son
With kids breaking up last Friday for the two-week Easter holiday, family films dominated the UK box office, nabbing the top three places. King of the heap is Cinderella, with an encouraging debut of £3.80m, ahead of Home and The SpongeBob Movie: Sponge Out of Water. Cinderella’s opening number compares with £3.59m including £976,000 in previews for Snow White and the Huntsman three years ago, and £6.59m including previews of £2.77m for Maleficent last May. Cinderella’s tally, in fact, approaches Maleficent’s number, once the latter’s previews are stripped out: £3.82m. With Cinderella and Home occupying the top two spots, the market is demonstrating the power of female protagonists.
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