The #BlackPantherChallenge has become the most successful GoFundMe campaign in history.
Five days before it’s unleashed upon audiences, Black Panther seems to be the topic of every other tweet you scroll past. There is an endless sea of interviews with the cast and crew, think pieces detailing how Afrofuturism was incorporated into the mythical land of Wakanda, customized emojis, and review round-ups from those lucky enough to have already seen it. This is a level of fervor we have not experienced since The Force Awakens saved us from those dreadful prequels. However, Black Panther feels like less of a movie, and more of a cultural revolution.
Immediately sensing the significance of the film, philanthropist/marketer Frederick Joseph originally launched the #BlackPantherChallenge on GoFundMe as a means to help Harlem children see the movie in theaters. The cause quickly went viral, smashing its goals, and encouraging other cities to take up the cause. Donations have now come from all 50 states as well as 40 other countries from around the world. This week, Joseph announced that the #BlackPantherChallenge crossed over $400,000 allowing more than 30,000 children to see Black Panther this weekend. Joseph is currently responsible for the most successful GoFundMe campaign since their inception, and they’re still collecting payments.
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