The real winners and losers of the Super Bowl are the movies advertised during the commercial breaks. Football players get a cool ring or not, but the trailers seen by millions watching the big game could make or break their film’s release. Or at least have a positive or negative effect on their awareness. The best of the below ads do a great job selling their product to this crowd, and the worst do not. That doesn’t necessarily mean the winners will be successes at the box office (see Ted 2‘s win last year) or bombs (see Minions‘ loss last year). But it does still indicate which studios spent their money well, and which just wasted a boatload of cash.
Winners
Batman v Superman: Dawn of Justice – Turkish Airlines Cross Promotion
We’ve all seen plenty of footage from this upcoming superhero crossover, so why not do something a little different to promote the comic book movie today? Turkish Airlines seems like an odd choice for Batman v Superman‘s official airline, but the cross promotion works in their favor because when was the last time you thought of that particular company? Meanwhile, we get two separate spots highlighting the movie’s twin cities, Metropolis and Gotham City, and their respective millionaire tycoons, Lex Luthor and Bruce Wayne.
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