Teaser mania! Creating and premiering a perfect teaser trailer is an art. Or at least, it used to be, a long lost art that Hollywood doesn't seem to care much about anymore. There are a few exceptions - Christopher Nolan's teaser trailers still have an art to them, showing little (or sometimes no footage) yet still making us excited for what's to come. Our friend Anton Volkov recently wrote an article wondering if teaser trailers are dying out, saying: "in today's age of spoiler paranoia, one would think that these more-restrained looks at upcoming films would be more beneficial, as more audiences start to care about not having their experience of seeing the full film for the first time ruined." Teasers had their golden age in the 1980s, and that lasted through the 1990s, too. Recently a number of teasers only available on 35mm or on VHS have appeared on YouTube, and below we've featured 12 of them you must see for yourself. A look back at Hollywood history.
Teaser trailer in 4K for Sam Raimi's Spider-Man (2002) with the web inbetween NYC's Twin Towers:
First teaser trailer for The Goonies (1985) showing the letters of Amblin movies coming together:
A teaser trailer for John Carpenter's The Thing (1982) showing an ice block melting & exploding:
Teaser trailer for Home Alone 2: Lost in New York (1992) showing the Statue of Liberty screaming:
A teaser trailer for Tim Burton's Batman (1989) introducing the Batmobile & Michael Keaton:
First teaser trailer for the Mortal Kombat movie (1995) ending with a fiery CGI logo reveal:
First teaser trailer for A Very Brady Sequel (1996) riffing on Independence Day (also from 1996):
A teaser trailer for Disney's The Black Hole (1979) with a digital visualization of BH gravity:
Teaser trailer for Tobe Hooper's Poltergeist (1982) explaining exactly what a "poltergeist" is:
First teaser trailer for Dirty Rotten Scoundrels (1988) featuring a voiceover but no dialogue:
A teaser trailer for Steven Lisberger's Tron (1982) with special footage revealing the main logo:
Those are the best ones we could find at the moment! You can see many more teaser trailers uploaded on the YouTube account called "logofreak98", many scanned from 35mm and others uploaded directly from VHS tapes. You can always find a lot more of these videos by searching for "rare teaser trailer", as many get discovered and uploaded randomly all the time. They used to be lost in time, but thanks to YouTube they've been found again and made available for everyone to enjoy. We love featuring teasers and trailers and all kinds of marketing for movies (except for clips - they suck) and it's always exciting to see something that doesn't feature footage any from the movie - but was specially made to promote it. As Anton explains: "This whole balance between creative/artistic and business imperatives is what makes following and discussing trailers, as well as film marketing at large, so fascinating and interesting." Which teasers are your favorite?
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