It’s easy to forget how far the streaming video world has come in such a short amount of time. When House of Cards launched back in 2013, audiences had no frame of reference for how a streaming TV series would work — the thought of Netflix dropping all 13-episodes at once sounded like an act of lunacy. In 2017, people are devouring streaming video content so quickly that Netflix has coined a new phrase for the behavior. Netflix has proven they know how to deliver top-notch TV series, documentaries, and comedy specials but one area where they haven’t been as dominant is feature films.
Okja, Beasts of No Nation, and The Meyerowitz Stories (New and Selected) are all great Netflix films that have done well with critics but the company has ambitions of producing event movies that can compete with expensive Hollywood titles. With their upcoming action/crime/fantasy hybrid, Bright, Netflix is looking to establish their event-movie-cred the same way that Orange is the New Black legitimized the company’s pivot into television.
Bright which has an estimated budget of $90 million is the company’s first tentpole film. The movie is written by Max Landis (Chronicle) and directed by David Ayer (End of Watch) and stars Will Smith (Suicide Squad), Joel Edgerton (The Gift), and Noomi Rapace (Prometheus). Netflix has put together plenty of talented people on both sides of the camera but Bright still may be a tough sell.
Bright tells an unconventional fantasy story about a human cop partnering up with an Orc cop to track down a magic wand on the streets of LA. And this all takes place in a gritty and “grounded” and world. Making the film a tougher sell, Bright isn’t a sequel, reboot, or based on popular source material it and it’s also rated-R. To get audiences up to speed on the film before its December 22 release, Netflix has released a three-minute featurette. Take a look below.
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