Netflix is an entertainment industry BEHEMOTH. The streaming giant has revolutionized how we consume content and disrupted movie studio and TV network distribution models. At times, Netflix has been so far ahead of the curve that it feels like everybody else is playing catch up. But one area where Netflix still lags behind their movie studio competitors is their crop of prestige pictures. Although their TV series and documentaries have done well, the company is yet to take home any of the industry’s top prizes for feature films. When Netflix acquired Mudbound at Sundance this past January, the move was seen as a blatant attempt to bring home some award season trophies.
After Mudbound premiered to a standing ovation at Sundance, Netflix snatched up the film for $12.5 million (marking it as the largest deal to come out of Sundance). The company believes they have a winner on their hands and they’re giving Mudbound the Netflix version of an Oscar push. Mudbound is making the rounds on the festival circuit and the company is offering advance press screenings in the weeks leading up to November 17th, when it arrives on Netflix and in select theaters.
After going over Mudbound’s cast it’s no surprise that it just picked up a Gotham Jury Award for Best Ensemble Performance. The picture features Carey Mulligan, Garrett Hedlund, Mary J. Blige, Jason Clarke, Jonathan Banks, and Jason Mitchell (who is just electric in every role I see him in). Factor in the film’s socially relevant subject matter and era-specific costumes and production design and Mudbound has Oscar-bait written all over it. Take a look.
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