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Thursday, 17 August 2017

‘The Hitman’s Bodyguard’ Makes a Weird Meta Marketing Bet

By Karen Gomez

The Hitman’s Bodyguard goes meta in new TV spot, but how effective is self-reference?

Movie marketing has reached new postmodern heights in the last few years. While fourth wall breaking and intertextuality are as old as cinema itself, in the past couple of decades they have also bleed into trailers and movie marketing. The TV spot for the upcoming The Hitman’s Bodyguard — starring Ryan Reynolds and Samuel L. Jackson — is the latest example.

The article ‘The Hitman’s Bodyguard’ Makes a Weird Meta Marketing Bet appeared first on Film School Rejects.

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