Sony has launched a so-called “Clean Version” initiative that essentially cuts down the theatrical versions of their movies and creates a more kid-friendly alternative. This initiative allows viewers access to the broadcast or airline cuts of select films, without any profanity, violence, or sexuality.
Previously, edits like this came from third-party services who had no authority to impose changes on copyrighted work, frustrating big movie studios. In this case, it is Sony itself that has decided to release these edited movies. Studios providing edited versions of films for broadcast and airline viewing is nothing new, but Sony’s decision to release these versions at no additional charge with the purchase of the film on Blu-ray, iTunes, VUDO, and FandangoNOW is not something any major studio has done before.
One of the most infamous examples of the third-party services is a failed company known as CleanFlicks. Fifteen years ago, CleanFlicks was sued by the Director’s Guild of America for selling their edited versions of movies to customers who sought out versions more suitable for children and families. This practice obviously violated some copyright laws, leading to their shutdown (and inspiring the 2009 documentary Cleanflix). Later, the company ClearPlay got around the copyright issue by simply being a filtering tool.
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