Now this is unique marketing. Fox has partnered with IBM to create a special trailer for the sci-fi Morgan, about an artificially created being. It was made by IBM's Watson and is the first-ever AI-created movie trailer. "Utilizing experimental Watson APIs and machine learning techniques, the IBM Research system analyzed hundreds of horror/thriller movie trailers. After learning what keeps audiences on the edge of their seats, the AI system suggested the top 10 best candidate moments for a trailer from the movie Morgan, which an IBM filmmaker then edited and arranged together." The film stars Kate Mara as an expert called in to analyze the realistic aspects of an artificial person known as "Morgan", played by Anya Taylor-Joy. They've been pushing some really fantastic marketing for this film, I just hope it all pays off. Have a watch.
Here's the new IBM Watson-creared trailer for Luke Scott's Morgan, direct from Fox's YouTube:
You can still watch the first teaser trailer for Morgan here, as well as the full theatrical trailer here.
A corporate troubleshooter (Kate Mara) is sent to a remote, top-secret location, where she is to investigate and evaluate a terrifying accident. She learns the event was triggered by a seemingly innocent "human," who presents a mystery of both infinite promise and incalculable danger. Morgan is directed by up-and-coming filmmaker Luke Scott, the son of director Ridley Scott, making his feature debut after a few short films previously. The screenplay is written by Seth W. Owen, along with Luke Scott. It's produced by Ridley Scott, Michael Schaefer, and Mark Huffam. 20th Century Fox is planning to release Luke Scott's Morgan in theaters starting on September 2nd later this year. For more updates visit Facebook. Planning to see this?
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