Google knows what you’re thinking on a chilly Monday morning in late November: “Damn, I wish I had more Star Wars in my life.”
Disney and Google announced today that they have partnered up for “Extraordinary Interactive Experiences to Celebrate Star Wars: The Force Awakens,” starting with a skin for your Gmail account. Here are the rest of the details:
Awaken the Force Within global program starts today and fans logging onto google.com/starwars can make a choice to be on the Dark Side or the Light Side for the upcoming Star Wars: The Force Awakens. Their favorite Google apps will transform to reflect the path they choose. Special experiences have been developed for Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze and YouTube with added features for fans to discover on their Inbox by Gmail, Google Translate and Google Search.
Coming on December 2 is a new virtual reality experience developed along with Google and Verizon. This will feature the first-of-its-kind serialized Google Cardboard Virtual Reality (VR) experience that combines a compelling story and exclusive, never-seen-before content, which ties directly into the opening of Star Wars: The Force Awakens, with the very latest cutting-edge Virtual Reality technology.
The Google Cardboard VR thing actually sounds pretty cool. The rest is window dressing. To be completely honest, we’re nearing the apex of Star Wars annoya. Even though we’ve only seen a few minutes of the film (a good thing), we’re about to be inundated with heavy cross-promotion (not such a good thing).
December 18 can’t come soon enough, for so many reasons.
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